Your own brand and website for owner-led clinics

• What Different Growth is: a digital studio based in Spain.
• Who this page is for: owner-led dental, physiotherapy, podiatry and psychology clinics.
• What you own: the website code, the domain and the content.
• How to start: a free audit with no commitment at /en/audit.
• What we don't do: sector templates, paid-ads-only retainers, or promised rankings or patient numbers.

Which clinics do we work with?

Dental, physiotherapy, podiatry and psychology clinics where the owner makes the decisions and stays close to patients. Usually one location. Sometimes a few.

What they share is that they want their own brand and their own website. Not a clinic theme other practices already use, and not a rented platform. This page is written for you, the person running the clinic.

We are not a dental agency or a healthcare agency. We work across sectors on purpose. The sector is the case, not the limit.

We don't sell loose pieces. It's the same growth system we use with any business, in five stages. They don't all start at once. Your bottleneck decides where to begin.

1. Brand clarity (Base). Your own positioning and message instead of the sector cliché: what sets you apart, said so a patient gets it. See branding
2. Custom website (Asset). A website you own, with the code, domain and content in your name. Treatments, team, location, first visit, and contact by WhatsApp or online booking. See web design
3. SEO and GEO (Attraction). Local SEO by treatment and area, your Google Business Profile, and FAQs. Also making sure AI assistants describe your clinic correctly. See SEO · See GEO
4. Content and video (Narrative). Useful articles and video built from what your team already knows.
5. Automation (Scale). Follow-ups, reminders and reporting. Only once there's demand to handle. See automation

Two examples. A clinic with a strong brand and a slow template site starts at stage 02. A clinic with a good site that nobody nearby can find starts at stage 03. Clinics usually come in at 01 or 02.

We build the site from scratch, with no sector template. The code, the domain and the content are yours.

If you change providers one day, you take the whole site with you, not a login to a platform you don't control. The case for custom development over templates is in Custom Development vs Templates.

It's free and there's no commitment. The point is to find your bottleneck and the stage to start with.

1. Fill in the form at /en/audit.
2. We reply within 48 hours. That covers our first reply.
3. We have a call of about 30 minutes on Zoom, Meet or WhatsApp.
4. We send you two things in writing. A roadmap for brand and website (stages 01 and 02), which may name later stages as possible next steps. And a check of how Google and AI assistants find and describe your clinic today. That check describes where you are now, nothing more.

The roadmap has no prices in it.

Request a free audit

Ester Clínica Dental (Salamanca)

A dental clinic in Salamanca. In 2024 we built its website with Next.js, Payload CMS and HeroUI: pages assembled with a modular page builder, a dental health blog aimed at local search, and a patient testimonials section. The site is live at esterclinicadental.com and its footer carries the credit "Made by Different Growth with ♥". Full case study: Ester Clínica Dental: website and local SEO.

Sara Gil's brand system

Sara Gil isn't a clinic. She's here for the method. For her project we published the brand guide at saragilramos.com/en/brand, in the same codebase as her website. It sets an editorial type pairing, a warm palette with a burgundy accent, component rules, and a defined voice: "Authentic, energetic, editorial". Her live site uses those rules.

A clinic works the same way. Brand clarity comes first, and the custom website inherits that system.

• You want the cheapest option or a ready-made template site in a few days.
• You only want paid ads or patient-acquisition campaigns on a monthly retainer.
• You want an agency that does only dental, or only healthcare. We're a small studio that works across sectors, by choice.
• You don't want to own your website and would rather stay on a platform or builder you don't control.
• You're a large chain or group that needs a marketing team the size of an in-house one.
• You expect guaranteed rankings or patient numbers. We don't promise those.

• Local SEO for dental clinics in Spain
• Local SEO for physiotherapy clinics in Spain
• A clinic website that converts appointments
• Clinic service pages that get found and booked
• Google reviews for clinics that help local search
• Google Business Profile vs clinic website
• Clinic FAQ pages that cut phone tag and help search
• Clinic website redesign without killing local SEO
• Clinic entity clarity so AI answers name the right practice
• Citeable clinic content that AI answers can quote