Articles on digital strategy, web development, SEO, and GEO.
How to prioritize growth experiments with little traffic: a hypothesis backlog, ICE, RICE and PIE without self-deception, bottleneck first, and a decision log.
By Sara
A practical guide to dental clinic automation: bookings, reminders, recalls, intake forms and reviews, what stays with people, and how to tell if it works.
8 min read · Alejandro
What ChatGPT looks at before naming a dental practice, how to check what it says about yours, how to fix it at the source and what to watch in competitors.
8 min read · Beatriz
What growth hacking means for an SME, what you need before you start, how to run an experiment loop and how to judge a growth hacking service before signing.
8 min read · Sara
How to build a sales strategy for an SME: who to sell to, what to offer, which channels to use, how to follow up every opportunity and what to measure weekly.
8 min read · Sara
What real GEO services include, which deliverables to ask for, how they differ from SEO, how results are measured, and what to ask before you hire anyone.
8 min read · Beatriz
What a dental clinic website in Spain needs: one page per treatment, easy mobile booking, clear emergency info, and automations that free up reception without replacing it.
7 min read · Alejandro
SEO for clinics in Spain: Maps, website, booking path, and honest measurement. What to prioritize without city-page farms or ranking promises.
9 min read · Beatriz
Local SEO for aesthetic clinics in Spain: GBP, NAP, ethical reviews, and service+city pages that feed appointments without inventing Maps rankings.
10 min read · Alejandro
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