Articles on digital strategy, web development, SEO, and GEO.
SEO is an asset and paid advertising is a rental. It is the most honest way we know to explain the difference between the two channels, and the one that clarifies the most decisions. With advertising, you pay to be pr...
By Sara
Choosing a web development agency is more like hiring an architect than buying a piece of furniture. You’re not selecting a one-time deliverable; you’re choosing the partner who will lay the foundation for your digita...
7 min read · Sara
Third-party scripts are, on most of the websites we audit, the biggest source of slowness. Not the framework, not the images, not the server: the code you load from other domains. Analytics, support chat, advertising ...
6 min read · Alejandro
Structured data is the most direct way to explain to a machine what your page contains. A human reads “Different Growth, web development agency, rated 4.9 out of 5” and understands it instantly. A search engine, howev...
6 min read · Alejandro
Vanity metrics in SEO are the ones that go up, look great in a screenshot, and do nothing for your bottom line. Total traffic, Domain Authority, and the number of ranking keywords all impress in a meeting, yet none of...
6 min read · Beatriz
Measuring your visibility in AI search engines is the step almost everyone skips. Brands invest in content designed for ChatGPT, Perplexity, or Gemini, but few can say whether those engines cite them, how often, or in...
6 min read · Beatriz
Commercial intelligence doesn't start when a company buys a new tool. It starts when it stops accepting that every important meeting has a different version of reality.
9 min read · Sara
For months, a services company celebrated growing leads. There were more forms, more calls, and more open conversations. The problem surfaced when sales started pointing out something uncomfortable: the team was busie...
5 min read · Sara
There are businesses where the problem isn't visible in acquisition. It's visible in operations. Orders, reservations, or requests come in. The team works. Revenue exists. But the margin slips away through small frict...
4 min read · Sara
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