Technology, code, and best practices
Third-party scripts are, on most of the websites we audit, the biggest source of slowness. Not the framework, not the images, not the server: the code you load from other domains. Analytics, support chat, advertising ...
6 min read · Alejandro
Structured data is the most direct way to explain to a machine what your page contains. A human reads “Different Growth, web development agency, rated 4.9 out of 5” and understands it instantly. A search engine, howev...
6 min read · Alejandro
**AI Automations with n8n: A Practical Guide for Teams**
7 min read · Alejandro
Website visitors have questions. Some are simple, others require context about your services. A contact form works, but it introduces friction. A well-implemented chatbot can resolve doubts instantly and capture quali...
3 min read · Alejandro
The framework you choose for a web project is more than just a technical decision. It’s a bet on the project’s future, its maintainability, and its capacity to evolve.
2 min read · Alejandro
For years, React ran exclusively in the browser. The server sent basic HTML, then JavaScript downloaded, executed, and React took over. All rendering happened on the client.
3 min read · Alejandro
Amazon calculated that every additional 100ms of latency cost them 1% in sales.
3 min read · Alejandro
The website loaded in 5.2 seconds according to Lighthouse. On mobile with 3G, it exceeded 12 seconds. Largest Contentful Paint was 4.8 seconds. All Core Web Vitals were in the red.
3 min read · Alejandro
When we talk about accessibility, many people think of screen reader users, individuals with permanent disabilities—a small percentage of the population.
2 min read · Alejandro
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