2026
Strategy
How to prioritize growth experiments in a small business
How to prioritize growth experiments with little traffic: a hypothesis backlog, ICE, RICE and PIE without self-deception, bottleneck first, and a decision log.
9 min read · Sara
Strategy
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2026
Strategy
Growth hacking for SMEs: what it is and when it makes sense
What growth hacking means for an SME, what you need before you start, how to run an experiment loop and how to judge a growth hacking service before signing.
8 min read · Sara
2026
Strategy
Sales strategy for SMEs: how to build one step by step
How to build a sales strategy for an SME: who to sell to, what to offer, which channels to use, how to follow up every opportunity and what to measure weekly.
8 min read · Sara
2026
Strategy
Automation or AI Agent? When Your Company Needs Each One
Automation and AI agents solve different problems. A clear framework to decide which one your company needs, with examples, costs, and common mistakes.
6 min read · Sara
2026
Strategy
What Is an AI Agent for Business (and What It Is Not)
An AI agent is not a chatbot with a new name. We explain what it is, how it works inside a B2B company, and how to know if your business is ready for one.
7 min read · Sara
2026
Strategy
SEO vs Paid Ads: Why SEO Is an Asset and Ads Are a Rental
Paid ads stop the day you stop paying. SEO keeps delivering for a while. How the two compare on cost and time to results, and how to split your budget.
6 min read · Sara
2026
Strategy
How to Choose a Web Development Agency
What to define before you start looking, what to ask about team, process, code ownership and maintenance, the red flags, and what a cheap quote really means.
7 min read · Sara
2026
Strategy
Business Intelligence Case Study: From Manual Reporting to Reliable Decisions
Commercial intelligence doesn't start when a company buys a new tool. It starts when it stops accepting that every important meeting has a different version of reality.
9 min read · Sara
2026
Strategy
Anonymous Case: When More Leads Didn't Mean More Sales
For months, a services company celebrated growing leads. There were more forms, more calls, and more open conversations. The problem surfaced when sales started pointing out something uncomfortable: the team was busie...
5 min read · Sara