2026
SEO
The Constant Amid Change
Every year brings new SEO predictions. Every Google update generates waves of panic or euphoria. Yet, when we look back, the fundamentals remain surprisingly stable.
2 min read · Beatriz
SEO
Traditional search engine positioning
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2025
SEO
What Are the Core Web Vitals
These are three metrics that Google considers indicators of user experience:
3 min read · Beatriz
2025
SEO
The Uncomfortable Reality
Studies vary, but they all point to the same trend: between 50% and 65% of Google searches end without a click to any website.
3 min read · Beatriz
2024
SEO
Two Types of Content
Trending content captures the moment. A viral topic, recent news, a passing trend. It attracts a lot of traffic very quickly, but that traffic disappears just as fast.
3 min read · Beatriz
2023
SEO
The Obsession with Backlinks
SEO has a cultural fixation on external links. Getting other sites to link to you is difficult, scarce, and therefore valuable.
4 min read · Beatriz
2023
SEO
The Death of Keyword Stuffing
There was a time when repeating a keyword enough times guaranteed ranking. Keyword density of 3%, meta keywords, hidden text with keywords. It worked because the algorithms were simple.
3 min read · Beatriz
2023
SEO
Your Google Business Profile
It's free. It's the first thing many users see. And the number of businesses that have it incomplete, outdated, or even unclaimed is surprising.
4 min read · Beatriz