2024
Strategy
Lessons From a Failed Website Redesign
A redesign users preferred in tests still cut conversion 23% in the first month and lost rankings. What went wrong, what to measure first, and what we changed.
3 min read · Sara
Strategy
Long-term vision and digital planning
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All articles · Strategy
2024
Strategy
Recovering from a Google Penalty
One Monday, the client contacted us in a panic. Organic traffic had fallen 78% over the weekend, dropping from 3,000 daily visits to just 650.
3 min read · Beatriz
2024
Strategy
Why Project Plans Fail: Planning for Uncertainty
Gantt charts promise control. Digital projects rarely allow it. Why plans break, what you can actually control, and how to build a plan that expects surprises.
2 min read · Sara
2024
Strategy
Website Migration Case Study: Keeping 94% of Traffic
New brand, new domain and new platform at once. How we mapped 1,200 redirects, protected the pages that drove traffic and got back to 94% within six weeks.
3 min read · Beatriz
2024
Strategy
How We Cut Checkout Abandonment From 82% to 48%
An ecommerce case study: visible shipping costs, a shorter address form and other checkout fixes, rolled out one week at a time, with the impact of each.
3 min read · Sara
2024
Strategy
Startup Website Case Study: Three Pivots, No Rebuild
An edtech startup changed its business model three times. How a modular website built on a design system adapted to each pivot without starting over.
3 min read · Alejandro
2023
Strategy
The Cost of Waiting for Perfection Before You Launch
Plenty of web projects never launch because nobody calls them ready. What waiting costs, what is worth perfecting first, and why shipping and iterating wins.
2 min read · Sara
2023
Strategy
Why Creative Constraints Lead to Better Work
Tight budgets and short deadlines can produce better ideas than total freedom. When limits help, when too many of them hurt, and how this applies to web work.
2 min read · Sara
2023
Strategy
Build vs Buy: When to Develop Custom
Technical teams tend to want to build. It’s more interesting, provides greater control, and demonstrates capability. But not everything deserves to be built from scratch.
4 min read · Alejandro