2024
Strategy
The Context
An edtech startup. Seed funding, an eight-person team, plenty of ambition, and significant uncertainty about exactly what they were going to sell.
3 min read · Beatriz
Strategy
Long-term vision and digital planning
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All articles · Strategy
2023
Strategy
The Project That Never Launched
We know dozens of web projects that never saw the light of day. Not because they failed, but because they were never considered ready.
2 min read · Sara
2023
Strategy
The Paradox of Total Freedom
Give me an infinite canvas and I’ll freeze. Give me a 100-pixel square and I’ll have to get creative.
2 min read · Alejandro
2023
Strategy
Build vs Buy: When to Develop Custom
Technical teams tend to want to build. It’s more interesting, provides greater control, and demonstrates capability. But not everything deserves to be built from scratch.
4 min read · Alejandro
2023
Strategy
The Trap of Being Busy
Constantly replying to emails. Jumping from meeting to meeting. Running ten projects at once. It feels productive. It rarely is.
2 min read · Alejandro
2023
Strategy
Simplicity is Hard Work
Adding is easy. Another menu option, another form field, another section on the page. Each addition feels small, justified, necessary.
2 min read · Sara