2024
Strategy
Website Migration Case Study: Keeping 94% of Traffic
New brand, new domain and new platform at once. How we mapped 1,200 redirects, protected the pages that drove traffic and got back to 94% within six weeks.
3 min read · Beatriz
Strategy
Long-term vision and digital planning
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All articles · Strategy
2024
Strategy
How We Cut Checkout Abandonment From 82% to 48%
An ecommerce case study: visible shipping costs, a shorter address form and other checkout fixes, rolled out one week at a time, with the impact of each.
3 min read · Sara
2024
Strategy
Startup Website Case Study: Three Pivots, No Rebuild
An edtech startup changed its business model three times. How a modular website built on a design system adapted to each pivot without starting over.
3 min read · Alejandro
2023
Strategy
The Cost of Waiting for Perfection Before You Launch
Plenty of web projects never launch because nobody calls them ready. What waiting costs, what is worth perfecting first, and why shipping and iterating wins.
2 min read · Sara
2023
Strategy
Why Creative Constraints Lead to Better Work
Tight budgets and short deadlines can produce better ideas than total freedom. When limits help, when too many of them hurt, and how this applies to web work.
2 min read · Sara
2023
Strategy
Build vs Buy: When to Develop Custom
Technical teams tend to want to build. It’s more interesting, provides greater control, and demonstrates capability. But not everything deserves to be built from scratch.
4 min read · Alejandro
2023
Strategy
Do Fewer Things Better: The Case for Focus at Work
Being busy feels productive and rarely is. The real cost of context switching, depth versus breadth, and how to pick the few projects worth your time.
2 min read · Sara
2023
Strategy
Simplicity is Hard Work
Adding is easy. Another menu option, another form field, another section on the page. Each addition feels small, justified, necessary.
2 min read · Sara