Long-term vision and digital planning
Every week, a new tool appears promising to revolutionize your workflow. Every month, you switch note-taking apps, project managers, or code editors. The search for the perfect tool becomes an activity in its own right.
2 min read · Alejandro
Growth is the unquestioned imperative in the business world. More clients, more revenue, more employees, more offices. Growth is presented as evidence of success and its absence as a sign of failure.
2 min read · Sara
The website had grown organically over the years. Every new service, every variation, every special case had its own page. The navigation menu had three levels of depth.
3 min read · Beatriz
The client wanted a redesign. The website was two years old, and after seeing more modern competitor sites, they felt it was time for a change.
3 min read · Beatriz
A client arrived convinced they needed a complete redesign. Their website was four years old, the design felt outdated, and competitors had more modern sites. Everything pointed to it being time for a change.
3 min read · Alejandro
One Monday, the client contacted us in a panic. Organic traffic had fallen 78% over the weekend, dropping from 3,000 daily visits to just 650.
3 min read · Beatriz
We've all seen those immaculate Gantt charts. Each task with its exact duration, clear dependencies, and delivery dates calculated down to the day.
2 min read · Alejandro
The client had been acquired by another company. The brand was changing, the domain was changing, the technology platform was changing. All at once.
3 min read · Beatriz
The client sold mid-to-high priced products, between €200 and €800. Traffic was decent and the add-to-cart rate was reasonable, but sales weren’t materializing.
3 min read · Beatriz
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