Strategy13 June 2026·7 min read
How to Choose a Web Development Agency
What to define before you start looking, what to ask about team, process, code ownership and maintenance, the red flags, and what a cheap quote really means.
By Sara
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Articles on digital strategy, web development, SEO, and GEO.
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2026
Development
Third-Party Scripts: How They Slow Down Your Website
On most sites we audit, third-party scripts cause the worst slowdowns. Analytics, chat and ad pixels add up. How to audit, defer, use facades and set a budget.
6 min read · Alejandro
2026
Development
Schema.org Structured Data: A Technical Guide to JSON-LD
What structured data is, why JSON-LD is the format to use, which Schema.org types pay off, a local business example, common errors and how to validate markup.
6 min read · Beatriz
2026
SEO
Vanity Metrics in SEO That You Should Ignore
Vanity metrics in SEO are the ones that go up, look great in a screenshot, and do nothing for your bottom line. Total traffic, Domain Authority, and the number of ranking keywords all impress in a meeting, yet none of...
6 min read · Beatriz
2026
GEO
How to Measure AI Visibility in ChatGPT and Perplexity
A simple method to track whether ChatGPT, Perplexity, Gemini and Google’s AI answers cite your brand: the metrics that matter, free reports, and mistakes to avoid.
9 min read · Beatriz
2026
Strategy
Business Intelligence Case Study: From Manual Reporting to Reliable Decisions
Commercial intelligence doesn't start when a company buys a new tool. It starts when it stops accepting that every important meeting has a different version of reality.
9 min read · Sara
2026
Strategy
Anonymous Case: When More Leads Didn't Mean More Sales
For months, a services company celebrated growing leads. There were more forms, more calls, and more open conversations. The problem surfaced when sales started pointing out something uncomfortable: the team was busie...
5 min read · Sara
2026
Strategy
Case Study: Operational Reporting That Protects Margin
An anonymous case: a company with data spread across CSVs, spreadsheets and email cut manual reporting and began catching margin leaks before month-end.
4 min read · Sara
2026
Strategy
Why Your Business Needs an Integrated Digital Studio in 2026
Working with an **integrated digital studio** is not a trend or a matter of convenience. In 2026, for many companies, it is becoming a structural decision. As the web, SEO, content, automation, and measurement carry m...
13 min read · Sara