Articles on digital strategy, web development, SEO, and GEO.
When someone asks ChatGPT for a dentist, physio, or lawyer nearby, do you show up? How GEO sits on top of local SEO for owner-led clinics, firms, and consultancies.
By Alejandro
Google Business Profile vs clinic website: when Maps comes first, when the site is the bottleneck, and how they reinforce each other for Spanish clinics.
8 min read · Alejandro
Local SEO for dental clinics in Spain: Google Business Profile, NAP, reviews, and service+city pages that support real appointment demand, not empty doorways.
9 min read · Alejandro
How clinic owners in Spain turn a website into booked appointments: clear CTAs, real proof, and local pages that answer the search, not just decorate it.
7 min read · Alejandro
Automation and AI agents solve different problems. A clear framework to decide which one your company needs, with examples, costs, and common mistakes.
6 min read · Sara
Four AI agent use cases with measurable return in B2B companies: lead qualification, support, back-office, and internal knowledge. With real metrics.
7 min read · Alejandro
An AI agent is not a chatbot with a new name. We explain what it is, how it works inside a B2B company, and how to know if your business is ready for one.
7 min read · Sara
Paid ads stop the day you stop paying. SEO keeps delivering for a while. How the two compare on cost and time to results, and how to split your budget.
6 min read · Sara
What to define before you start looking, what to ask about team, process, code ownership and maintenance, the red flags, and what a cheap quote really means.
7 min read · Sara
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