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Articles on digital strategy, web development, SEO, and GEO.

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2023
Development

What's Worth Testing? Beyond 100% Code Coverage

High coverage doesn't mean confidence. Which code deserves tests and which probably doesn't, why slow test suites kill the habit, and where TDD really helps.

3 min read · Alejandro

2023
Strategy

Simplicity is Hard Work

Adding is easy. Another menu option, another form field, another section on the page. Each addition feels small, justified, necessary.

2 min read · Sara

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Articles on digital strategy, web development, SEO, and GEO.