Strategy3 August 2023·2 min read
The Paradox of Total Freedom
Give me an infinite canvas and I’ll freeze. Give me a 100-pixel square and I’ll have to get creative.
By Alejandro
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Articles on digital strategy, web development, SEO, and GEO.
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2023
SEO
The Death of Keyword Stuffing
There was a time when repeating a keyword enough times guaranteed ranking. Keyword density of 3%, meta keywords, hidden text with keywords. It worked because the algorithms were simple.
3 min read · Beatriz
2023
Strategy
Build vs Buy: When to Develop Custom
Technical teams tend to want to build. It’s more interesting, provides greater control, and demonstrates capability. But not everything deserves to be built from scratch.
4 min read · Alejandro
2023
Strategy
The Trap of Being Busy
Constantly replying to emails. Jumping from meeting to meeting. Running ten projects at once. It feels productive. It rarely is.
2 min read · Alejandro
2023
SEO
Your Google Business Profile
It's free. It's the first thing many users see. And the number of businesses that have it incomplete, outdated, or even unclaimed is surprising.
4 min read · Beatriz
2023
Development
The 100% Coverage Dogma
There are teams obsessed with coverage metrics. Every line must be tested, every branch covered. The magic number is 100%.
3 min read · Alejandro
2023
Strategy
Simplicity is Hard Work
Adding is easy. Another menu option, another form field, another section on the page. Each addition feels small, justified, necessary.
2 min read · Sara