Development25 June 2025·3 min read
Page Speed Case Study: From 5.2 Seconds to 0.52
How a site went from 5.2 to 0.52 seconds without a redesign: compressed images, font loading, then critical JavaScript and CSS, one phase at a time.
By Alejandro
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2025
Development
Web Accessibility Isn't Optional: Where to Start
Accessibility helps far more people than screen reader users. Who benefits, the basics many sites skip (contrast, headings, keyboard use) and the business case.
2 min read · Alejandro
2025
GEO
GEO: How to Make Your Brand a Clear Entity for AI
Language models think in entities, not pages. The signals that define your brand as an entity, how to cut the noise around it, and where structured data fits.
3 min read · Beatriz
2025
SEO
Zero-Click Searches: How to Adapt Your SEO Strategy
Half or more of Google searches end without a click. Which queries are hit hardest by zero-click results, and how to adjust your SEO strategy and your metrics.
3 min read · Beatriz
2025
Strategy
The Infinite Growth Trap
Growth is the unquestioned imperative in the business world. More clients, more revenue, more employees, more offices. Growth is presented as evidence of success and its absence as a sign of failure.
2 min read · Sara
2025
GEO
Creating Content That LLMs Want to Cite
When an LLM answers a question, it does not invent. It extracts information from sources it considers reliable and reformulates it.
3 min read · Beatriz
2025
Strategy
When Less is More: Simplifying a Complex Website
The website had grown organically over the years. Every new service, every variation, every special case had its own page. The navigation menu had three levels of depth.
3 min read · Beatriz
2024
Strategy
CRO Case Study: 67% More Conversions Without a Redesign
No redesign for a year. Small, measured changes each month instead, like a shorter form, a clearer CTA and testimonials, added up to 67% more conversions.
3 min read · Sara
2024
Development
Modern CSS Features You Should Be Using Now
Container queries, :has(), cascade layers, subgrid and mature CSS variables. What each one lets you drop, what old habits cost, and current browser support.
3 min read · Alejandro