Strategy5 June 2024·3 min read
The Scenario
The client had been acquired by another company. The brand was changing, the domain was changing, the technology platform was changing. All at once.
By Beatriz
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2024
Development
The Argument Against
TypeScript slows down initial development. You have to write more code, define types, and deal with compiler errors that sometimes feel unnecessary. In pure JavaScript, things simply work.
3 min read · Alejandro
2024
SEO
Two Types of Content
Trending content captures the moment. A viral topic, recent news, a passing trend. It attracts a lot of traffic very quickly, but that traffic disappears just as fast.
3 min read · Beatriz
2024
Development
The Appeal of the Monorepo
All code in one repository. Atomic changes that touch multiple packages. Internal dependencies always in sync. Trivial code reuse.
3 min read · Alejandro
2024
Strategy
The Starting Point
The client sold mid-to-high priced products, between €200 and €800. Traffic was decent and the add-to-cart rate was reasonable, but sales weren’t materializing.
3 min read · Beatriz
2024
Strategy
The Context
An edtech startup. Seed funding, an eight-person team, plenty of ambition, and significant uncertainty about exactly what they were going to sell.
3 min read · Beatriz
2023
Development
Why Database Migrations Are Scary
It's code that modifies data in production. If something goes wrong, it's not a bug that can be fixed with a hotfix. It's potentially lost or corrupted data.
3 min read · Alejandro
2023
Strategy
The Project That Never Launched
We know dozens of web projects that never saw the light of day. Not because they failed, but because they were never considered ready.
2 min read · Sara
2023
SEO
The Obsession with Backlinks
SEO has a cultural fixation on external links. Getting other sites to link to you is difficult, scarce, and therefore valuable.
4 min read · Beatriz