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Strategy10 May 2023·2 min read

The Trap of Being Busy

Constantly replying to emails. Jumping from meeting to meeting. Running ten projects at once. It feels productive. It rarely is.

By Alejandro

2023
SEO

Your Google Business Profile

It's free. It's the first thing many users see. And the number of businesses that have it incomplete, outdated, or even unclaimed is surprising.

4 min read · Beatriz

2023
Development

The 100% Coverage Dogma

There are teams obsessed with coverage metrics. Every line must be tested, every branch covered. The magic number is 100%.

3 min read · Alejandro

2023
Strategy

Simplicity is Hard Work

Adding is easy. Another menu option, another form field, another section on the page. Each addition feels small, justified, necessary.

2 min read · Sara

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Articles on digital strategy, web development, SEO, and GEO.