Strategy16 October 2024·3 min read
Lessons From a Failed Website Redesign
A redesign users preferred in tests still cut conversion 23% in the first month and lost rankings. What went wrong, what to measure first, and what we changed.
By Sara
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2024
Development
Edge Computing: When It Makes Sense and When It Doesn't
Running code close to users sounds ideal. Which workloads suit the edge, why an edge API that still calls a distant database gains little, and when to skip it.
2 min read · Alejandro
2024
Strategy
Recovering from a Google Penalty
One Monday, the client contacted us in a panic. Organic traffic had fallen 78% over the weekend, dropping from 3,000 daily visits to just 650.
3 min read · Beatriz
2024
Strategy
Why Project Plans Fail: Planning for Uncertainty
Gantt charts promise control. Digital projects rarely allow it. Why plans break, what you can actually control, and how to build a plan that expects surprises.
2 min read · Sara
2024
Strategy
Website Migration Case Study: Keeping 94% of Traffic
New brand, new domain and new platform at once. How we mapped 1,200 redirects, protected the pages that drove traffic and got back to 94% within six weeks.
3 min read · Beatriz
2024
Development
Is TypeScript Worth It? The Trade-Offs Explained
TypeScript adds friction at the start. In return it catches errors while you write code, documents your types and makes refactoring safer. When to use it.
3 min read · Alejandro
2024
SEO
Evergreen vs Trending Content: What to Prioritize
Trending posts spike and fade. Evergreen articles keep drawing visits for years. How to balance the two, and how to find the evergreen topics your site can own.
3 min read · Beatriz
2024
Development
Monorepo vs Multiple Repos: When a Monorepo Isn't Worth It
Google's monorepo runs on decades of in-house tooling. With public tools, a monorepo can add overhead to smaller teams. When it pays off and what to do instead.
3 min read · Alejandro
2024
Strategy
How We Cut Checkout Abandonment From 82% to 48%
An ecommerce case study: visible shipping costs, a shorter address form and other checkout fixes, rolled out one week at a time, with the impact of each.
3 min read · Sara