Articles on digital strategy, web development, SEO, and GEO.
It's not a prediction—it's an observation. ChatGPT has hundreds of millions of users. Perplexity is growing exponentially. Google is integrating generative responses into its results.
By Beatriz
These are three metrics that Google considers indicators of user experience:
3 min read · Beatriz
Nobody celebrates that the servers ran without issues this month. Nobody applauds when a security system prevents an attack that never occurred. Nobody recognizes preventive maintenance until it is missing.
2 min read · Alejandro
Every week, a new tool appears promising to revolutionize your workflow. Every month, you switch note-taking apps, project managers, or code editors. The search for the perfect tool becomes an activity in its own right.
2 min read · Alejandro
The website loaded in 5.2 seconds according to Lighthouse. On mobile with 3G, it exceeded 12 seconds. Largest Contentful Paint was 4.8 seconds. All Core Web Vitals were in the red.
3 min read · Alejandro
When we talk about accessibility, many people think of screen reader users, individuals with permanent disabilities—a small percentage of the population.
2 min read · Alejandro
Language models don’t navigate the web like traditional search engines. They don’t index individual pages and rank them by relevance.
3 min read · Beatriz
Studies vary, but they all point to the same trend: between 50% and 65% of Google searches end without a click to any website.
3 min read · Beatriz
Growth is the unquestioned imperative in the business world. More clients, more revenue, more employees, more offices. Growth is presented as evidence of success and its absence as a sign of failure.
2 min read · Sara
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