Strategy29 October 2025·2 min read
The Trust Deficit
Institutions have lost credibility. Companies have abused their customers' good faith. Marketing has lied so much that no one believes anything by default anymore.
By Sara
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2025
GEO
It's Not Traditional Search
When Google displays results, it gives you a list of pages for you to choose from. The final decision is yours.
3 min read · Beatriz
2025
GEO
The Change Is Already Happening
It's not a prediction—it's an observation. ChatGPT has hundreds of millions of users. Perplexity is growing exponentially. Google is integrating generative responses into its results.
3 min read · Beatriz
2025
SEO
What Are the Core Web Vitals
These are three metrics that Google considers indicators of user experience:
3 min read · Beatriz
2025
Strategy
The Value of the Invisible
Nobody celebrates that the servers ran without issues this month. Nobody applauds when a security system prevents an attack that never occurred. Nobody recognizes preventive maintenance until it is missing.
2 min read · Alejandro
2025
Strategy
The Collector's Syndrome
Every week, a new tool appears promising to revolutionize your workflow. Every month, you switch note-taking apps, project managers, or code editors. The search for the perfect tool becomes an activity in its own right.
2 min read · Alejandro
2025
Development
The Starting Point
The website loaded in 5.2 seconds according to Lighthouse. On mobile with 3G, it exceeded 12 seconds. Largest Contentful Paint was 4.8 seconds. All Core Web Vitals were in the red.
3 min read · Alejandro
2025
Development
The Common Misunderstanding
When we talk about accessibility, many people think of screen reader users, individuals with permanent disabilities—a small percentage of the population.
2 min read · Alejandro
2025
GEO
How LLMs Understand the World
Language models don’t navigate the web like traditional search engines. They don’t index individual pages and rank them by relevance.
3 min read · Beatriz