SEO9 April 2025·3 min read
The Uncomfortable Reality
Studies vary, but they all point to the same trend: between 50% and 65% of Google searches end without a click to any website.
By Beatriz
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Articles on digital strategy, web development, SEO, and GEO.
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2025
Strategy
The Infinite Growth Trap
Growth is the unquestioned imperative in the business world. More clients, more revenue, more employees, more offices. Growth is presented as evidence of success and its absence as a sign of failure.
2 min read · Sara
2025
GEO
Creating Content That LLMs Want to Cite
When an LLM answers a question, it does not invent. It extracts information from sources it considers reliable and reformulates it.
3 min read · Beatriz
2025
Strategy
When Less is More: Simplifying a Complex Website
The website had grown organically over the years. Every new service, every variation, every special case had its own page. The navigation menu had three levels of depth.
3 min read · Beatriz
2024
Strategy
The Initial Situation
The client wanted a redesign. The website was two years old, and after seeing more modern competitor sites, they felt it was time for a change.
3 min read · Beatriz
2024
Development
The CSS You Learned Is No Longer All There Is to CSS
If you learned CSS more than five years ago, you’ve missed a revolution. The limitations you once accepted as inherent to the language no longer exist.
3 min read · Alejandro
2024
Strategy
The Context
A client arrived convinced they needed a complete redesign. Their website was four years old, the design felt outdated, and competitors had more modern sites. Everything pointed to it being time for a change.
3 min read · Alejandro
2024
Development
The Promise of the Edge
Running code on globally distributed servers, close to each user. Millisecond latencies instead of hundreds of milliseconds. Sounds ideal.
2 min read · Alejandro
2024
Strategy
Recovering from a Google Penalty
One Monday, the client contacted us in a panic. Organic traffic had fallen 78% over the weekend, dropping from 3,000 daily visits to just 650.
3 min read · Beatriz