GEO19 February 2025·3 min read
Creating Content That LLMs Want to Cite
When an LLM answers a question, it does not invent. It extracts information from sources it considers reliable and reformulates it.
By Beatriz
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Articles on digital strategy, web development, SEO, and GEO.
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2025
Strategy
When Less is More: Simplifying a Complex Website
The website had grown organically over the years. Every new service, every variation, every special case had its own page. The navigation menu had three levels of depth.
3 min read · Beatriz
2024
Strategy
The Initial Situation
The client wanted a redesign. The website was two years old, and after seeing more modern competitor sites, they felt it was time for a change.
3 min read · Beatriz
2024
Development
The CSS You Learned Is No Longer All There Is to CSS
If you learned CSS more than five years ago, you’ve missed a revolution. The limitations you once accepted as inherent to the language no longer exist.
3 min read · Alejandro
2024
Strategy
The Context
A client arrived convinced they needed a complete redesign. Their website was four years old, the design felt outdated, and competitors had more modern sites. Everything pointed to it being time for a change.
3 min read · Alejandro
2024
Development
The Promise of the Edge
Running code on globally distributed servers, close to each user. Millisecond latencies instead of hundreds of milliseconds. Sounds ideal.
2 min read · Alejandro
2024
Strategy
Recovering from a Google Penalty
One Monday, the client contacted us in a panic. Organic traffic had fallen 78% over the weekend, dropping from 3,000 daily visits to just 650.
3 min read · Beatriz
2024
Strategy
The Perfect Plan
We've all seen those immaculate Gantt charts. Each task with its exact duration, clear dependencies, and delivery dates calculated down to the day.
2 min read · Alejandro
2024
Strategy
The Scenario
The client had been acquired by another company. The brand was changing, the domain was changing, the technology platform was changing. All at once.
3 min read · Beatriz