Articles on digital strategy, web development, SEO, and GEO.
If you learned CSS more than five years ago, you’ve missed a revolution. The limitations you once accepted as inherent to the language no longer exist.
By Alejandro
A client arrived convinced they needed a complete redesign. Their website was four years old, the design felt outdated, and competitors had more modern sites. Everything pointed to it being time for a change.
3 min read · Alejandro
Running code on globally distributed servers, close to each user. Millisecond latencies instead of hundreds of milliseconds. Sounds ideal.
2 min read · Alejandro
One Monday, the client contacted us in a panic. Organic traffic had fallen 78% over the weekend, dropping from 3,000 daily visits to just 650.
3 min read · Beatriz
We've all seen those immaculate Gantt charts. Each task with its exact duration, clear dependencies, and delivery dates calculated down to the day.
2 min read · Alejandro
The client had been acquired by another company. The brand was changing, the domain was changing, the technology platform was changing. All at once.
3 min read · Beatriz
TypeScript slows down initial development. You have to write more code, define types, and deal with compiler errors that sometimes feel unnecessary. In pure JavaScript, things simply work.
3 min read · Alejandro
Trending content captures the moment. A viral topic, recent news, a passing trend. It attracts a lot of traffic very quickly, but that traffic disappears just as fast.
3 min read · Beatriz
All code in one repository. Atomic changes that touch multiple packages. Internal dependencies always in sync. Trivial code reuse.
3 min read · Alejandro
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