Strategy14 February 2024·3 min read
The Starting Point
The client sold mid-to-high priced products, between €200 and €800. Traffic was decent and the add-to-cart rate was reasonable, but sales weren’t materializing.
By Beatriz
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2024
Strategy
The Context
An edtech startup. Seed funding, an eight-person team, plenty of ambition, and significant uncertainty about exactly what they were going to sell.
3 min read · Beatriz
2023
Development
Why Database Migrations Are Scary
It's code that modifies data in production. If something goes wrong, it's not a bug that can be fixed with a hotfix. It's potentially lost or corrupted data.
3 min read · Alejandro
2023
Strategy
The Project That Never Launched
We know dozens of web projects that never saw the light of day. Not because they failed, but because they were never considered ready.
2 min read · Sara
2023
SEO
The Obsession with Backlinks
SEO has a cultural fixation on external links. Getting other sites to link to you is difficult, scarce, and therefore valuable.
4 min read · Beatriz
2023
Development
The Financial Metaphor
Ward Cunningham introduced the term technical debt to explain to non-technical stakeholders why it sometimes makes sense to take shortcuts. Like a loan: you get something now and pay later.
3 min read · Alejandro
2023
Strategy
The Paradox of Total Freedom
Give me an infinite canvas and I’ll freeze. Give me a 100-pixel square and I’ll have to get creative.
2 min read · Alejandro
2023
SEO
The Death of Keyword Stuffing
There was a time when repeating a keyword enough times guaranteed ranking. Keyword density of 3%, meta keywords, hidden text with keywords. It worked because the algorithms were simple.
3 min read · Beatriz
2023
Strategy
Build vs Buy: When to Develop Custom
Technical teams tend to want to build. It’s more interesting, provides greater control, and demonstrates capability. But not everything deserves to be built from scratch.
4 min read · Alejandro