Articles on digital strategy, web development, SEO, and GEO.
TypeScript slows down initial development. You have to write more code, define types, and deal with compiler errors that sometimes feel unnecessary. In pure JavaScript, things simply work.
By Alejandro
Trending content captures the moment. A viral topic, recent news, a passing trend. It attracts a lot of traffic very quickly, but that traffic disappears just as fast.
3 min read · Beatriz
All code in one repository. Atomic changes that touch multiple packages. Internal dependencies always in sync. Trivial code reuse.
3 min read · Alejandro
The client sold mid-to-high priced products, between €200 and €800. Traffic was decent and the add-to-cart rate was reasonable, but sales weren’t materializing.
3 min read · Beatriz
An edtech startup. Seed funding, an eight-person team, plenty of ambition, and significant uncertainty about exactly what they were going to sell.
3 min read · Beatriz
It's code that modifies data in production. If something goes wrong, it's not a bug that can be fixed with a hotfix. It's potentially lost or corrupted data.
3 min read · Alejandro
We know dozens of web projects that never saw the light of day. Not because they failed, but because they were never considered ready.
2 min read · Sara
SEO has a cultural fixation on external links. Getting other sites to link to you is difficult, scarce, and therefore valuable.
4 min read · Beatriz
Ward Cunningham introduced the term technical debt to explain to non-technical stakeholders why it sometimes makes sense to take shortcuts. Like a loan: you get something now and pay later.
3 min read · Alejandro
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