Articles on digital strategy, web development, SEO, and GEO.
Why Next.js became our main framework: performance by default, flexible rendering, a mature ecosystem and simple deploys, plus the trade-offs to weigh first.
By Alejandro
For years, React ran exclusively in the browser. The server sent basic HTML, then JavaScript downloaded, executed, and React took over. All rendering happened on the client.
3 min read · Alejandro
Speed is part of the user experience. It also affects search rankings and how people see your brand. Where the milliseconds go and which metrics to track.
3 min read · Alejandro
Customer trust is slow to earn. Fake reviews, inflated numbers and big promises wreck it. Consistency, candor about limits and owning mistakes build it.
2 min read · Sara
ChatGPT, Perplexity, Claude and Google's AI answers don't hand you ten links. Here's how they search, pick and cite sources, and what you can influence.
5 min read · Beatriz
SEO isn't going away, but it no longer covers how people find answers in ChatGPT, Perplexity and Google's AI results. What changes with GEO and how to start.
3 min read · Beatriz
What LCP, INP and CLS measure, how much Core Web Vitals really affect rankings, the usual causes of poor scores, and how to check them in Search Console.
3 min read · Beatriz
Nobody celebrates that the servers ran without issues this month. Nobody applauds when a security system prevents an attack that never occurred. Nobody recognizes preventive maintenance until it is missing.
2 min read · Alejandro
Switching apps every month costs more than it saves. Why knowing a few tools well beats knowing many a little, and what to check before you adopt a new one.
2 min read · Sara
© 2026 Different Growth | Web development and digital marketing.